Protecting the planet is our human responsibility

About us

‘I love nature’ is an online shop offering natural, organic, eco-friendly, skincare and beauty products, toiletries, as well as zero waste accessories, healthy snacks and nature-inspired home decorations. We are located in the county of West Midlands. The founder has a broad interest in natural skincare and nutrition and is constantly looking for new trends and inspirations. The shop was created by people whose passion is:

• healthy food, recipes and lifestyle;
• natural skincare and haircare;
• organic, ethically sourced products;
• promoting well-being;
• making our planet cleaner and greener!

We want to share this knowledge with you, so you can make informed decisions about the cosmetics you buy for your family and cleaning products for your home. In our Blog section, you will find some useful articles on natural beauty tips, zero waste, healthy recipes, inspirations and product guides.

About our partners

Our partners are companies we trust, with a similar vision – offering eco-friendly, natural products, often using certified organic ingredients, grown locally in clean environment. We would like to promote small companies, mainly from Europe, not widely known yet, which deserve to grow and be appreciated for their honesty and transparency when it comes to business. Each of the companies has its own story, see Brands for more information.

Company values

Our mission is to use information to educate people to protect themselves and their families from everyday exposures to chemicals and to understand the importance of protecting our planet. We are committed to promoting environmental sustainability: climate change, protection of the environment on land and below water, responsible consumption and supply.

There are no compromises, we only recommend and sell products we would use ourselves – products, that have been reviewed for safety – from cosmetics, personal care products, eco essentials, delicious food and drink products to household accessories. We also have style, recent trends and design in mind – in our online shop you will surely find something interesting!

For packaging, we use environmentally friendly materials (eg. paper), which can be recycled, to minimise waste. However, if we have already received a delivery from any of our suppliers, where other materials were used, we will re-use them and you can find them in your parcel.

We not only care about our customers and the environment – an integral part of our brand is supporting charitable initiatives and organizations, eg. charities working for poverty reduction or those helping animals.

About our products

The products we offer are carefully selected, with all the labels thoroughly checked for their potential hazards and health concerns, to ensure the ingredients are safe, of highest standards and best quality. Widely available popular high street skincare products and cosmetics often contain synthetic or harmful ingredients – they are filled with water, cheap thickeners, preservatives, allergens, irritants and fragrances. They can result in clogged pores, dry or acne skin and make it difficult for the skin to breathe. Their price is mainly the cost of marketing, advertisement with a celebrity, colourful packaging and distributors’ profit. In contrast to those products, we would like to offer a healthy alternative: natural gentle products, which contain herbal extracts, essential oils and active, mineral ingredients which penetrate into skin’s deeper layers and guarantee safety and effectiveness. They nourish and allow your skin to breathe – they are truly exceptional!

Our products are inspired by nature and contain pure, rich, regenerating, well thought-out formulas, some of them have received consumer awards and certificates, eg. ECOCERT. None of the products have been tested on animals. They don’t come from mass production, but are manufactured by hand or using safe and modern technologies based on sustainability standards. Most of them are vegan friendly and they are safe for ground waters and marine life.

To read more about the ingredients and their impact on health, visit Ingredients.